Kiri10 Ambassadors

Kiri10 Ambassadors · New Zealand & Australia

Make content you love. Earn every time we run it.

Join the Kiri10 Ambassadors and create honest hair content in your own style. We send you inspiration three times a week, run the best of what you make as ads, and pay you 7% of every dollar we spend behind it. There is no minimum, so you make as much or as little as you like.

Become an ambassador Read the terms
7%of ad spend on your content, paid monthly
No minimummake one video or fifty, it is up to you
Mon, Wed, FriThe Daily Strand lands in your inbox at 7am NZT
One inboxsend your content to ambassadors@kiri10.com

Why become an ambassador

Your content keeps working. So you keep earning.

A one-off fee pays you once. As a Kiri10 ambassador, a video that works can run as an ad for months, and you earn a share of the spend behind it the whole time. The better it does, the more we spend, and the more you earn.

01

Paid on what your content does

You earn 7% of what we spend advertising your content, with no cap. One strong video can keep paying you long after you made it.

02

Never stuck for an idea

The Daily Strand shows you the hooks, formats and trends taking off on socials right now, so every video starts from an idea that is already working.

03

Create on your own terms

No quotas and no deadlines. Make content when it suits you, in your own voice, and send in as much as you like.

04

A real person in your corner

Laura, our UGC manager, looks after every ambassador. She approves new members, answers your questions and keeps you in the loop.

05

Products worth talking about

Kiri10 is made from New Zealand wool and built on a real founder story, so there is something genuine to say in every video.

06

Grow your portfolio

Content that runs as ads for a growing NZ brand is great proof for your next brand deal, and you keep ownership of everything you make.

Raw New Zealand sheep wool on a warm orange background

Why the products are easy to love

From farm to follicle

Kiri10 started because our founder, Natalie, went through her own hair loss and could not find anything honest to help. So she built it, starting with keratin, the protein hair is made of, sourced from wool grown by New Zealand farmers.

  • Functional Keratinâ„¢, 91% bio-match to the keratin in human hair
  • From New Zealand wool, not chicken feathers
  • Nitrosamine-free and third-party tested
  • Inside & Out: a daily supplement plus haircare that works alongside it
  • Backed by our 180 day growth guarantee
KiriGlow keratin supplement

KiriGlow

Our keratin supplement, the heart of the Inside & Out routine.

KiriCare Keratin Shampoo

KiriCare Shampoo

A keratin shampoo that gently cleanses and preps the scalp.

KiriCare Keratin Conditioner

KiriCare Conditioner

Keratin conditioner to leave hair soft and easy to manage.

KiriCare Keratin Hair Serum

KiriCare Serum

A keratin serum for softness and shine.

The Daily Strand. What worked this week, and what to film today. Brought to you by Kiri10.

Your inspiration, three times a week

Meet The Daily Strand

Every ambassador gets The Daily Strand, our email for creators, every Monday, Wednesday and Friday at 7am NZT. We read hundreds of hair videos across TikTok, Instagram and YouTube Shorts, pick out what is trending and what is going really well, and show you why it worked. You take the idea and recreate it your own way.

What is trending
The formats, sounds and hooks spreading through hair content right now.
What is working
The videos people stopped for, saved and shared, taken apart beat by beat.
What to make
One simple idea to film that day, plus a bank of opening lines to borrow.
A sample Daily Strand issue: the masthead, then a reel-style video of the day with the hook, why it worked and what to replicate

How it works

From sign-up to your first payment

  1. Sign up

    Fill in the form below and sign the ambassador terms. It takes about three minutes.

  2. Get approved

    Laura looks at every sign-up to make sure we are a good fit for each other, and emails you once you are onboarded.

  3. Create

    Use The Daily Strand for inspiration and make content in your own style. As much or as little as you like.

  4. Send it in

    Email your content to ambassadors@kiri10.com. Only send content once you have been approved.

  5. Earn

    We run the best content as ads, and you earn 7% of the ad spend behind it, paid monthly.

How the money works

The further your content goes, the more you earn.

We pay commission on ad spend, not on sales. That means you are paid on every piece of your content we run, whether or not a particular ad turns into sales, and you never have to chase a sale or share a discount code. The more we spend behind your content, the more you earn. Here is what 7% looks like.

We spend $1,000 on your video

$70

to you

We spend $5,000 on your video

$350

to you

We spend $10,000 across your videos

$700

to you

Examples only, not a promise. How much we spend depends on how your content performs. All amounts in NZD, before any tax you owe.

Who we are looking for

Is this for you?

A great fit

  • You make hair, beauty, wellness or lifestyle content, or you have a hair story to tell
  • You are happy on camera, or great at voiceovers, carousels or skits
  • You like honest, warm content more than hard selling
  • You live in New Zealand or Australia and you are 18 or over

Probably not for you

  • You want a guaranteed fee for every post
  • You would rather re-post someone else’s video than make your own
  • You are not comfortable trying the products before talking about them
  • You think you need a big following. You do not: we care about the content, not the follower count

Sign up

Become a Kiri10 Ambassador

Every sign-up is read by Laura, usually within five working days. Once she approves you, you will get an email with everything you need to start sending content.

  • Takes about three minutes
  • No follower minimum
  • Please read the ambassador terms before you sign

Ambassadors receive The Daily Strand, Kiri10’s creator email, every Monday, Wednesday and Friday. Unsubscribe in one click any time.

We use your details to review your sign-up, run the programme and contact you about it. We never share them. Privacy policy.

The fine print, kept short

Kiri10 Ambassador Terms

Version 2026-11-05. These terms apply to everyone who signs up to, or takes part in, the Kiri10 Ambassador programme. Questions: ambassadors@kiri10.com.

The short version. Your content is gifted, so there is no fee per video. When we run your content as an ad, you earn 7% of what we spend on it. There is no minimum. Only send content once Laura has approved you. You own your content and license it to us for 24 months. Be honest, follow the content rules, and either of us can stop at any time.

1. Joining

  1. You must be 18 or over and live in New Zealand or Australia. We may consider other countries case by case.
  2. Signing up does not guarantee a place. Our team reviews every sign-up for brand fit and approves ambassadors at our discretion. You are an ambassador once we confirm your approval by email.
  3. You take part as an independent creator, not as our employee, agent or partner. You are responsible for your own tax, including any GST or VAT.
  4. Your health. You confirm that you are not pregnant or breastfeeding. If you take medication or have a medical condition, you must check with your doctor or healthcare professional that KiriGlow is suitable for you before taking it. If your situation changes while you are an ambassador, stop taking KiriGlow and check with your doctor before starting again. You take the products at your own discretion.

2. Creating and sending content

  1. There is no minimum or maximum. You choose how much content you make and when.
  2. Send content to ambassadors@kiri10.com only after you are approved, with your name and handle in the email. Send the original, highest quality file, in vertical format where you can, with no watermark. A Google Drive or WeTransfer link is fine for large files.
  3. Your content must be your own original work. You need permission from anyone who appears in it and the rights to anything else in it. Please send a version with no music, or with royalty-free music only, because trending sounds cannot be used in ads.
  4. The Daily Strand is for inspiration. Recreate ideas in your own way; do not re-upload or copy another creator’s content.
  5. We review what you send. We do not have to use or run any content, and we will let you know if something cannot be used.

3. Gifted content and how you earn

  1. Your content is gifted to Kiri10. We do not pay a fee for making or sending it.
  2. When we run your content as a paid ad, you earn 7% of the amount we spend on ads that use it, as reported by the ad platform and excluding tax. There is no cap, and you keep earning for as long as we run it.
  3. We work out your commission at the end of each month and email you a breakdown. To be paid, send an invoice for that amount to accounts@kiri10.com. Every invoice email must include the invoice as a PDF attachment. We pay each invoice within 14 days of receiving it, in New Zealand dollars.
  4. Any product we send you is a gift to help you create, not payment.

4. Ownership and use

  1. You own the content you make.
  2. You give Kiri10 a non-exclusive, worldwide licence to use, edit, caption, crop and combine the content you send, in paid ads and on our website, email and social channels, for 24 months from the date you send it. We will not edit it to change the meaning of what you said.
  3. If you agree, we can run your content as a partnership ad from your account. You can withdraw that permission with 14 days notice.

5. Content rules

  1. Be truthful. Only share your own genuine experience. Do not invent results, timeframes or before and after photos.
  2. No medical claims. Do not say or suggest that Kiri10 products treat, cure or prevent hair loss or any condition, and do not promise results.
  3. Disclose. If you post about Kiri10 on your own channels, label it clearly (for example #gifted or #ad) as the advertising rules in your country require.
  4. No content that is unsafe, hateful or misleading, or that criticises named competitors. We can ask you to change or remove a post that breaks these rules.

6. Ending, changes and your information

  1. You or we can end your place in the programme at any time by email. We can keep using content you have already sent for the rest of its 24 month licence, and you keep earning 7% on any ad spend behind it.
  2. We may update these terms. We will email you at least 14 days before a change applies, and it will not reduce anything you have already earned.
  3. We use your details to run the programme, pay you and contact you, as set out in our privacy policy.
  4. These terms are governed by New Zealand law.

Back to sign up

Questions

Good to know

Do I need a lot of followers?

No. Most of your content will run as ads from Kiri10, so what matters is whether people stop and watch, not how many people follow you.

Why commission on ad spend and not sales?

Because it means you get paid on everything of yours that we run. Sales depend on lots of things outside your control, like timing, pricing and the rest of our ads, so paying on ad spend keeps it fair and simple: if we put money behind your content, you earn 7% of it.

Is there a minimum amount of content?

No. Send one video a year or several a week. You earn on whatever we run.

Why do I need to be approved?

So we can make sure we are a good fit for each other. Laura checks every sign-up for brand fit before anyone starts sending content, which keeps the programme a good place to be.

How do I know when my content is running?

Laura will let you know when we put your content live as an ad, and your monthly commission email breaks down what we spent behind each piece.

What can I not say?

Kiri10 products are not medicines, so no claims that they treat or cure hair loss and no promises of results. Share what is true for you, honestly. Laura can help if you are ever unsure.

Do I have to post on my own account?

No. You send your content to us and we run it. If you would like to share it on your own channels too, please label it as gifted or an ad.

What happens if I stop?

Just email us. We can keep running content you already sent until its 24 months are up, and you keep earning 7% on it.

Ready to make content that pays?

Three minutes to sign up. A real person reads every one.

Become an ambassador